Hi, there.
I’m Sage. I love words and ideas and making stuff. Which makes advertising just about the best job I can think of. I’m a lifelong writer, a conceptual creative and a weekend novelist. And I’d really like to work with you. Get in touch would you?
C.V.
VP, Associate Creative Director
21 Grams Gotham : March 2021–present
Conception and creation of creative assets for pharmaceutical advertising and other marketing materials for DTC and HCP audiences. Ideate creative concepts that will inform all manner of deliverables. Collaborate with strategy and client services teams to deliver on clients' needs and exceed their expectations.
Associate Creative Director
Heat + Deloitte Digital : June 2019–March 2021
One of the founding members of the health and wellness advertising team working to deliver top-drawer creative assets and strategic components to meet the needs of Deloitte life sciences clients, while also supporting consumer brands with content creation and concept ideation for Heat’s client roster.
Associate Creative Director
McCann Health New York : May 2017–June 2019
Concepting and executing creative assets for consumer advertising and other marketing materials for health and wellness products. This includes overarching campaign concepts, broadcast, web films, print, CRM, website content, social content and strategy; working with client partners to plan and implement brand strategy and specific product KPIs; mentoring junior and midlevel creatives; running client-facing creative presentations; collaborating with strategy and client services teams to deliver on clients' needs and exceed their expectations.
Senior Copywriter
McCann Health New York : June 2016–May 2017
Working with agency team to generate content and develop concepts that push creative boundaries of consumer-focused pharmaceutical advertising while still functioning within the rigorous regulatory environment imposed by the FDA.
Freelance Copywriter/ACD
Gyro : November 2015–March 2016
Developed concepts and copy for HP, Dell, Seed Matters: Clif Family Foundation, California Coastal Commission.
Associate Creative Director
Geometry Global : June 2014–November 2015
Managed and mentored junior creative teams, was a client-facing creative liaison for Adobe and Treasury Wine Estates; developed strategy, concepts, and executed deliverables across video, broadcast, print, digital, eDM, and DM for Flexjet (private aviation), Adobe, Qualys (data security), Nokia, and TWE.
Senior Copywriter
The Hive Advertising : November 2012–June 2014
Worked with a small close-knit creative agency to develop strategy, concepts, and brand identities; and to execute and deliver creative across a broad range of media including broadcast, print, digital, social, and OOH for UCSF Medical Center, UCSF Benioff Children's Hospital, Torani Syrups, Treasury Wine Estates, Babette Fashion, and Wanderful Media.
Freelance Copywriter
March 2012–November 2012
Developed concepts, content, and creative executions for clients that spanned a variety of segments including telecommunications, technology, retail, packaged goods, education, health care, and gaming.
Copywriter
Goodby, Silverstein & Partners : April 2010–February 2012
Developed concepts and executed creative across print, digital, radio, social, and OOH in support of integrated campaigns for GSP clients, namely Sprint, HP, Commonwealth Bank of Australia, and Nintendo. Deliverables included web videos, websites, banners, retail print, and installations.
Proofreader/copyeditor
Goodby, Silverstein & Partners : May 2006–April 2010
Proofread and copyedited all creative assets, from comps to final deliverables across all media, as well as agency documents and miscellaneous agency copy.
Education
Bachelor’s Degree in English, Writing Emphasis, University of San Francisco
References available upon request.