Anyone who's ever dealt with Medicare knows what a confounding pain in the dumper it can be. We wanted to leverage humor—not the usual fare among medicare advertisers—to show how Aetna is the clear, concise, simple alternative to the confusion.
HP was looking for a way to illustrate the surprising returns SMBs could get if they invested in an HP LaserJet printer. Rather than resorting to the doldrums of arithmetic, we focused on the more intangible, unexpected returns on investment and invited IT decision makers to Reimagine ROI.
Flexjet wanted to style themselves as a provider of exceptional travel experiences, both in the air and on the ground. Our mission was to create brand films that conveyed the singular craftsmanship and luxury of the Flexjet experience in an emotional and beautiful way.
Big Brothers, Big Sisters
Our brief was to make make being a Big Brother feel easy, approachable and fun. So what's easier than just hanging out? This pro-bono campaign ran all over the Bay Area largely on donated media. All the work features real, honest-to-goodness Bigs and Littles who are already in the program.
The campaign worked like crazy; Big Brother sign-ups increased almost 400% and the list of 800 little boys waiting for mentorship is finally shrinking.
UCSF Benioff Children's Hospital
UCSF Benioff Children's Hospital is among the best pediatric institutions in the country, and we needed to make sure Bay Area families knew that. We used real patients and their real experiences with the doctors and staff to tell the story of what makes Benioff exceptional.
Built for the Nintendo DS, Professor Layton and the Last Specter was built for puzzle freaks. And, of course, there is no better way to entice puzzle freaks than with puzzles. This totally digital project used all manner of standard and rich display ads, pre-roll and a custom YouTube page to recreate the addictive puzzle experience online.
Professor Layton: Puzzle YouTube video
Torani, a San Francisco heritage brand, was looking to make a splash in the consumer market for the first time in their 125 years. They had a big digital media buy to complement the hero print that ran in Sunset Magazine.
Low-calorie wine that's indistinguishable from full-flavored wine? Hard to believe, but that's what The Skinny Vine is. With the exception of having a significantly lowered calorie count, it's produced just like any fine wine from Napa Valley. This video was meant to tell that story in a simple, friendly way—and had to do so on a shoestring.
Birding the Net
The National Audubon Society wanted to inspire a new generation to discover the fun of birdwatching. Hence, Birding the Net was born. I had the job of playing the parts of FloridaScrubJay and RufousHummingbird on Twitter, guiding the players through daily hints about where to find 32 different birds that had been "released" on the Internet. Players competed to collect bird cards with a Facebook app especially designed for the contest, and the winner got an all-expenses-paid trip to the Galapagos.
The HTC Evo was one of Sprint's early attempts to subvert the iPhone. 3G was just in its nascence, and It was our job to extend the correlation of Evo to "first," the hook of the muscular competitive campaign, into print.
You might remember PornHub crowdsourced its first ad campaign. I think ad professionals were barred from entering, but rules shmules. The biggest porn site on the Internet wanted PG-rated advertising. We were happy to oblige
HP's Hacking Autism was an initiative to get HP TouchSmart computers into the hands of kids who were living with autism. One of the elements of the project was a series of video tutorials that teach families with special needs kids how to use the computers, and demonstrate the benefits of touch technology.