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As the initial COVID-19 lockdown restrictions eased, hospitals everywhere wanted to remind patients that their health was still a priority—pandemic or no pandemic. NYU Langone Health, one of New York City’s premier hospital networks, was no exception. So we created a whole new design system for their digital marketing and brought a new tone that was was all about being confident and approachable, with just a little bit of a smirk, when the occasion was right. In fact, the “Best orthos in the joint” banner proved out to be their top-performing digital ad, beating benchmarks by 34%. Who says people hate puns?
This is just a small selection of the work we did. More to come.
Art director: Cam Twombly Designer: Mariel Abbene