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In a twist on an ordinary patient testimonial, we brought together Crohn's disease patients with artists who also suffer from the disease in order to tell the story of our brand, which helps people living with Crohn's take back control from a life of unpredictable and debilitating symptoms. The brand has been redacted here for confidentiality.
These web videos were published on Facebook and YouTube and drove to the brand’s website where Crohn’s patients could learn more about the possibility of remission and relief with our product. As of this writing, the Blob video, live since July 2017, has 1.7 million views and thousands of shares. Elephant went live in February of 2018 and Dragon in July of 2018, and we are certain they will prove just as popular among people who live with Crohn's, ulcerative colitis, and other gastrointestinal conditions.
Art director: Charbel Sawane